BLACK FRIDAY DEALS

IT'S OFFICIAL: FITLORENZO BLACK FRIDAY SPECIAL IS ON!

FITLORENZO will feature an "Extreme Black Friday" special discount on our personal training and bootcamp services.

It's the only time of the year we come up with these insane deals!!!

We feel blessed to be surrounded by people like you who put your trust and health in our training programs. We hope through the year you have found our content, products, services and tips useful and that they have help to impact your training and life.

For you guys we have come up with these Black Friday deals. These specials can only be recieved through this special website link, here in this blog. And these offers will only be available from November 21 at 12:00 am through November 24 at 11:59pm. After that the links will be taken down, no exceptions!

SORRY ALL DEALS EXPIRED SATURDAY NOVEMBER 24, 2012 AT 11:59PM

These training programs will not be available at this price at any other time!!! This is your chance to either get yourself started on a training program, give the gift of health and fitness to a friend, spouse, co-worker or to stock up for 2013. The idea is that you get to purchase at this incredible price NOW!!! and you we can start immediately or set yourself for a great 2013. 

Thank you again for your trust and support in our training programs. 

If you have any questions or concerns regarding these deals please contact us.

Introducing by popular demand:
Fitlorenzo Training Center Punch Cards

Many have asked for it and here it is:
10 SESSION WORKOUT PUNCH CARD. 

For some folks getting in on a weekly/monthly basis workouts with us is sometimes difficult. Most of the time because of travel, vacations, business and other important reasons. This is your fix!

You still want results and train hard.

This is what Fitlorenzo Punch Card provides to you:

• A total of 10 Workout Sessions!!
• Training Sessions Never Expires!!
• You can use in combination of any of our Strength & Conditioning Boot Camp class or our Coming Soon: Kickboxing & Yoga
• Guidance, support and coaching from Fitlorenzo

To purchase the Punch Cards Click Below.

Don't wait! Get yours today!

Tips To Staying Hydrated

I found this article from last year on training under heat conditions. So after making a few modifications and adding extra tips I'm re-posting for you benefit.

Staying hydrated is always a challenge during the Summer months and especially with the heat waves that come with the season. Doing so can not only help you maintain or even increase your performance, but it can also lead to weight loss when that is goal.


On the contrary lack of hydration will lead to heat related illness such as heat exhaustion, heat stroke, cramps, dizziness, vomiting, and it can also hinder your performance when exercising or playing sports.

But don't be scared, training in the heat actually has it's benefits regardless if your are training for a specific sport, just running or going to boot camp type training.

First of all you burn more calories, just because of the heat and because it also pushes the body to work harder, it can elevate your heart rate increasing circulation around your muscles. Sweating is also a good way to get rid of cellulite, fat and toxins from the body.

If you are not used to training when its hot, start slow and be moderate with the type of activity. Like I tell all of my new training clients, test yourself first and lets see how much the body can endure before we jump into rigorous exercising.

Follow these tips to keep yourself hydrated: 

• Staying hydrated all day (especially before, during and after exercise) is a must.Drink plenty of water during the day: aim for a gallon.
• Eat foods that are considered water-filled such as cucumbers, celery, watermelon and cantaloup among a few.
  
• Bananas and especially coconut water provide plenty of potassium and electrolytes, like sodium to help replenish and hydrate your body especially before or after working out
• Drinking sports drinks like Gatorade G2 or Propel before and during workouts will help keep you hydrated and provide the fuel you need to go at it. Personally this is the only time I recommend you drink such drinks, since many are loaded with carbohydrates that lead to sugar spikes which can affect your weight goals.
• Training close to sunrise or sunset is also a good idea to acclimate yourself to the warm weather. 
• Training with a partner helps in many ways - first they can pay attention to you and vice-versa. Second it's creates a more positive environment because you know you are not alone and you can kind of motivate each other to keep going just one more rep or a few extra seconds. 
• Always have a towel.
• And wear proper attire for exercising outdoors or if its indoors something that will help you stay cool.
• Wear sunscreen and shades if needed. 

However, if you are a person who has high blood pressure or you have some other medical condition in which excessive heat can cause you harm, try to stay indoors. Notice that you can still exercise at your own pace, but to keep it safe stay indoors; or if you are the type of person who loves to run and exercise outdoors and still plan to do so just make sure you choose a time of the day when its a bit much cooler. Perhaps training early in the mornings or later in the evening.

In any case you must stay hydrated at all times. The goal is to avoid a heat illness.

Whatever you do keep exercising your body and mind!

Avoid negative thinking for optimal fitness

The difference between CAN and CANNOT are only three letters. But three letters that can mark the difference in a persons life direction.

How many times have you found yourself frustrated because "you feel" you can't do something?

How many times have you found yourself sabotaging your own efforts in whatever you may be doing in life just because you don't believe in yourself?

I'm not referring to the person who gets frustrated for, whatever reason may be, yet easily moves on and is able to maintain an optimistic outlook on things. I'm referring to the person who is overly critical of themselves. Nothing ever seems to be good enough. Everything is always viewed from a negative perspective.

Admittedly... at some point in our lives we've all been there or have experienced similar thoughts, even if just for a brief moment. So then, where do we draw the line? What makes it different for some people to take on a bad moment or bad day and move on while others stay in a state of agony, criticism, negativity and darkness?

Based on my life experiences and of those who surround me I can honestly say, at least in my opinion, that it boils down to a few things from: the way we've been brought up by our parents, work and school environment, siblings, social stereotypes, broken relationships, scars from the past, culture, eating disorders, depression, obsessive compulsions, etc. 

As a fitness trainer I see a huge connection between fitness, health, relationships, work, finances, family, sports and overall life. When you learn discipline and apply it to your fitness regimen that tends to rub off on to things in your life. Being fit gives you a sense of confidence, builds morale, makes you a better spouse, a more productive employee or a happier boss, makes you smile often and enjoy life in a better way.

I'm not saying life is perfect just because you make time to exercise. However you do develop a different perspective. Today for example a new training client of mine told me that she would feel proud of herself by sticking to a fitness program and achieving her goals of getting fit, toned, and increasing her overall performance. Her connection to starting an exercise program and life, is the fact that she already quit smoking, is dropping soda drinks and wants to become a role model for her daughter while enjoying life with her husband.

Can you think of a better outlook than that?

My point is that you either CAN or CANNOT.... but the choice is yours. Life doesn't has to be a constant struggle. And if you do find areas where you are most challenged, there are ways to make things easier or at the very least become optimistic.

The first thing you can do that will go a long way is to avoid negative thinking. Fight it as much and as bad as you can.

When it comes to exercise don't focus on things your body is not ready to do or may be impossible to do for many reasons. Focus on the things you can do and make sure you do them right. There are many people who are physically challenge and for them many exercise methods and styles of training are out of the question, however they find ways to overcome these obstacles in a constructive manner.

In my years of training I've seen many people with disadvantages, nursing an injury, beginners to exercise, very obese, etc. I would say however that a good majority of them have taken the challenge to better themselves and have done so in a positive way, finding and discovering what they really are made of.

Sadly the others have a tendency to complain, criticize, sabotage their efforts, become needy, always giving half the effort, draining themselves and those around them with negative talk, and ultimately most end up quitting.

If this is you STOP! Don't do this to yourself. Believe in your ability to change and be better.  Focus on the things you CAN control and not on things you can't. Don't compare yourself with other people, don't minimize your accomplishments, instead invest the energy on creating a positive environment and positive thinking.

 

Even if you feel life has dealt you a bad hand (I know s*** happens), it doesn't defines you and you don't need to feel sorry for the rest of your life. So change that and become more optimistic. Find the positive in different things that life may throw at you.

When it comes to exercise never quit and always do your best within your own circumstances.

Don't approach life with a defeated attitude or you'll miss the opportunity to reach your full potential. Use your mind the right way (POSITIVE THINKING) and you'll soon notice how better exercise, work, relationships and life in essence will be.

What personal trainers don't need and sometimes do

It's absurd... but that is life... at some point we have haters.

A lot of people I know tend to make up their mind about you even before they have met you. Perhaps because of something they've heard or read about you directly or through a third party. Often times people who are acquainted with us may take something we say or do out of context... whatever it is, what I do know is that people become critical for many reasons.

In my opinion most of the time it happens because You Have What They Don't Have... Let's face it: people become haters because you have money, you look pretty, you are athletic, popular, successful, because you look and live a happy life, or because they've made an assumption about you as to being irresponsible or not trust worthy; and sometimes its just because you are an ass and you deserve it.

Maybe hate is too strong of a word, then again haters are haters... they try to criticize who you are and what you stand for.

Two clear realities: You can't please everyone and surely not all the time. Second you are not perfect and are bound to make mistakes from time to time.

Personally I live by that reality. This is why I don't get rattle up when people criticize me. There are critics of whom some are friends, clients and business minded people who are out to help you grow financially, mentally and physically and I for one, try to surround myself as much as possible with these type of people. On the hand we have critics who are plain haters and try to bash your rep just because.

To be honest I don't spend too much time thinking on this, yet I find it amusing at times... and there's a reason why I'm addressing it today in my post.

It's sad when fitness professionals trying to pull a marketing stunt turn to bashing others. The length of things I've seen them try and the things some of my clients tell me they've done is ridiculous. Around my location there are a few gyms and personal trainers trying to make it just like any other business. But in this profession I'm surprised (at least with the majority surrounding me), that as professionals they choose not to reach out, to network, and perhaps work together, learning from one another and helping each business.

Just like the medical and legal field no two trainers are alike. And for the most part we have different specialization. The problem with a few I've noticed is that they don't specialized and instead try to be everything to everyone... That's not possible and instead of helping the folks who reach out to us we are hurting their bodies and making them dumb in the process.

I've heard some crazy stories about boot camps, crossfit, nutritionist, yoga, gyms running themselves out of business and personal trainers doing crazy and dangerous workouts with their clients just because it looks cool and they want to impress their clientele.

My take is very simple if there is a problem, almost always it's not the training concept or the style, rather it comes down to bad coaching.... hence the trainer who is training you. Listen I've gone on Youtube and seen some ridiculous training videos, then again it takes me 30 seconds of watching real pros do it the right way to figure out that most videos online don't do justice to proper training modalities.

As a professional I don't need to go out and bash what others are doing. That's not what I'm all about. I find my time better spent learning more and concentrating on program design for me and my clients. I enjoy learning from other professionals in this industry as a ways for me to excel professionally. That is why I every year I make sure I invest in seminars, workshops, continuing educational courses, and I subscribe myself to some newsletters and podcast among other things. My regret is that I don't get to do it more often. Those training concepts, techniques and business resources I learn I incorporate them into my style of training and pass it on to my clients and fellow trainers.

What I don't do is get caught up talking about what others are doing. I prefer to concentrate my attention on my business and my clients who need my coaching.

As for having haters, I take it as a sign that I've been noticed, that I'm on target and that I have a solid following who think I'm doing a great job training them.

As a trainer I believe us as professionals we need to:

• improve our training resources
• learn from other professionals and continue that growth
• communicate better - especially with our clients and people who often reach out to us
• don't be afraid of other trainers especially if they are mentoring you. Your clients like you already and if you focus on them while doing a great job, nothing will distract them from following you.
• understand that not every client is meant to be by your side forever. We train them, we educate them and we let them go.
• don't be a hater of other trainers. Focus on yourself... focus on being better than yesterday and inspire your clients to do the same
• lastly: STEP UP AND MAKE A DIFFERENCE FOR YOUR CLIENTS

To my fellow readers and clients, the fact that you are still reading this.... means you take your fitness performance seriously.This is my advice:

• make smart decisions choosing your training program
• communicate better with your coach, don't hold back and let them help you be better. If you'd seek their advice don't think your smarter... if you actually are, then you're in the wrong place
• understand your limitations
• the above being said: STEP UP AND MAKE A DIFFERENCE YOURSELF

March Madness Referral Contest

DON'T LOOSE MOMENTUM ON YOUR 2012 COMMITMENT 

TO BETTER HEALTH & FITNESS

Spring is just around the corner, so let's leave winter behind and set yourself up for some MARCH MADNESS baby!!

THE DEAL: 

During March 1, 2012 to March 31, 2012 simply refer 3 of your friends, colleagues and/or family member. For EVERY 3 that you refer you will receive a $20 training credit; which can be used for boot camp or personal training.

If at least one person signs up for ANY of my training packages (personal training, boot camp or youth sports conditioning). You will receive another $20 training credit. 

There is no limit to referrals so for every extra 3 referrals you send our way you will continue to get $20 training credit. For example: if you refer 6 people that's a $40 training credit towards any training package.  Imagine if you refer 9 or 12 people that would be $80 - $100 in training credit!!!! 

MARCH MADNESS INDEED!!!

THE CONTEST:

Refer the most during the month of March and you will receive the following 

(on top of the above credits):

- $150 Training credit to redeem as one full month of boot camp training or 3 personal training sessions

- 1 FITLORENZO training shirt

There is no obligation to participate. However I do ask that if possible you do refer people like yourself, serious about their health and fitness. 

Your trust and support in our training programs means the world to us; as it's been a contributing factor to our growth and success, while allowing us to help many different people in the process. 

FITLORENZO is on a mission to grow our business and reach more people. We need your help, and that is why we want to reward you for it!!!

Feel free to contact us at 941-729-5217 and/or write to us to info@fitlorenzo.com. Make sure the people you refer to us mention your name or if you prefer we reach out to them, just let us know.

Part 2: The Slowdown Syndrome: STRESS

The other day I wrote about what I call the "slowdown syndrome" and it's effect on fat loss and your overall fitness goals.

In the first article I mentioned about outside factors besides exercise and nutrition that can impact your progression in a negative way. I mentioned 3 of these: SLEEP - STRESS - GROUP ENVIRONMENT.

Today we will focus our post on STRESS. If you haven't read how lack of sleep can prevent you from losing weight, burning fat and making gains in the gym, read it here.

I guess the question is can stress make us fat? In my opinion stress alone doesn't makes you fat. But too much of it can force a response on your body that can lead to weight and fat gain. In essence because stress may lead to an increase appetite and hormonal changes which can then affect your blood sugar levels, energy levels, ultimately slowing down your metabolism, etc, etc.... Basically it snowballs out of control and leads you to gaining weight, fat and feeling crappy.

When stress levels are high you may find yourself lacking energy and craving all sorts of unhealthy foods, and/or just an increase appetite that leads you to eat everything in sight. I know of what too many people when stressed out tend to reach for chocolate, alcohol and many other foods... heck I'm even guilty of doing it.

But stress also disrupts your sleep pattern, of which how we learned in part one of this discussion can too lead to weight and fat gain.

Too much stress and your body releases excess cortisol (a stress hormone), which in turn makes you release and store more fat and breaks down your muscles as an energy source. I don't intend to make this a science discussion, so I won't bore you with all the lengthy terminology. However, you must understand that high levels of cortisol have been linked to low levels of testosterone which can be detrimental to your muscles, as it may lead to muscle breakdown, impaired immunity, vitamins, minerals and nutrient depletion, among other things.

Cortisol tends to promote visceral fat storage, A.K.A. your gut. So then not only does cortisol promotes fat storage around your belly, it increases your cravings and the overeating of many unhealthy foods, all while disrupting your sleep and killing your muscles. That leads to weight and fat gain.

The key then is to stay on top of it by feeding your body the proper foods day in and day out, improving your sleep and controlling your stress level. Easier said than done.

I won't go into nutrition on this post, and we already covered how to improve your sleep on our first part of this discussion.

HOW TO CONTROL STRESS?

Start by looking around you and the things that provoke your stress levels to go high. Is it your daily commute, your type of work or the environment at work, are you experiencing problems at home - be it in the relationship, financial or health related? Are your kids struggling at school? Do you have past deep emotional issues that you are dealing with?

Listen life is not a joke, our lives are all crammed up with pressures, obligations and crazy schedules. Sure for some its boils down to bad behavior and being irresponsible; but for many this is deep shit. We are constantly faced with our deepest fears, regrets, disappointments and many other things that brings us down and makes life extremely stressful.

I honestly believe that if you wish to control and reduce stress you must work on your state of mind. Just like physical exercise can help improve your mood, amp the endorphins, improve self esteem, confidence and give you that kick ass feeling; having the proper mindset can have the same effect.

Think about it? How do you feel when you are next to people who suck the life outta you with their negative ways? They bring you down, they make you feel bad and overeat.

Don't let this happen, make the decision to better yourself and stick to it. Get all the negative junk out of your life.

Create a home environment where it is pleasant to go to just "chill and relax". I'm not going Tai Chi on you but this stuff works, there's a connection between how you feel and the things you chose to surround yourself with.

Take time to organized your life, work, family.... 

Eliminate fear and doubts, rather focus on the positive things you can control and the things you can change for better.

Exercise!!! This is such as stress reliever. Its the place where you can toss weights around, kick, grunt, lift, push yourself and beat yourself (as weird as that sounds) but also to meditate in good things and to fight inner demons; it's a time when you connect with others who are just like you, but also a time where you can focus solely on you. Its a time and place where you can let your emotions out, all in a safe and control way that leads to a better body, a better mindset... a better you.

Finally I believe you must laugh more, learn to forgive, and always pray.

Don't let stress get the best of you.

Always be better.

In my next post I will talk about how your GROUP ENVIRONMENT can be a factor that either contributes to your overall fat loss goals or on the contrary one of the factors that leads to weight gain.

How To Avoid The Slowdown Syndrome

As of today, we are now about 14.5% into 2012. The question is are you 14.5% closer to your goals?

If you are kudos to you and keep working hard towards achieving excellence. If you are not, you still have time to get things headed in the right direction.

Sometimes what I've noticed that slows your progress, is that many people tend to skip on their workouts and take too many cheat meals sabotaging their own efforts.

Other times, however, even with the best intention and sticking 80 to 90% of the time to your plan, you still find it hard to see any progress made in your fitness quest.

The truth of the matter is that as much as being compliant with your training and nutrition program, there are many other factors that can impact how much you progress. Often time some of these are out of your hands and some you can actually manage with a few tweaks here and there.

Lets talk about at least 3 of these factors: SLEEP - STRESS - GROUP ENVIRONMENT

Today I will focus this post on SLEEP only (I'll cover the rest on the next couple of days one topic at the time).

SLEEP is essential for you to lose weight and maintain or grow your muscles. When you sleep, your body goes to work by helping you recover and rebuild muscle tissue. When you don't get enough sleep your immune system gets weak, you tend to gain weight and store fat and your overall performance, mood and energy is affected.

This occurs because your body has a hard time balancing hormones. Lack of sleep will affect how these interact.

Lack of sleep increases cortisol: when you don't sleep enough your body releases too much cortisol (a stress hormone) which in turn makes you release and store more fat and breaks down your muscles as an energy source.

Lack of sleep reduce testosterone: This in turn creates a significant drop in testosterone (men or women it doesn't matters) which leads to loss of muscle gain, strength and performance.

Lack of sleep reduces human growth hormone production, which mainly occurs when we sleep. An important natural occurring hormone for muscle repair and growth.

Lack of sleep affects insulin levels. It causes a demand for more insulin which leads to you gaining more fat and could lead to diabetes.

In short a drop of sleep hours below 6.5 to 7 hours a night leads to muscle loss, your metabolism slows down, and you will gain weight and store fat.

You should aim for at least 7 hours a night of proper sleep to insure your body gets what it needs for optimal performance.

If you have a hard time sleeping, consider the things that take place during the night that leads just before to bed time.

Avoid:
- as much stress as possible, especially within the hours prior to going to sleep.
- caffeine, at least 5 - 6 hours before bedtime can interrupt your sleep or keep you awake, robing you from precious sleep time
- alcohol can also interrupt your sleep, not to mention that in its self too much of it leads to muscle breakdown. Limit the amount you drink as much as possible. 
- if you have a sleeping partner, I can't recommend much that would be healthy in case they are the reason you are not getting proper sleep... So try to at least make sure your bed is comfy enough that will help induce your body to rest.

If you follow the above advice and get your Zzzzz in, you are off to saving your precious muscle, losing fat and feeling good. Of course like I mentioned above there are other factors you must consider in your quest for fat loss and muscle gain, outside of exercise and nutrition.

In my next post I will talk about how STRESS can affect your weight loss and muscle building goals.

Fitness journey - interview with Michelle

Michelle George story of success at boot camp. How shes managed to lose over 20 pounds and keep them off. 

Not only has she lost weight, shes stronger, fitter and good person to be around with. I'm proud of her for working hard and dedicating the time to making herself better. 

 Read below her story.

1. What made you start coming to FITLORENZO Boot Camp?

I started coming to Fitlorenzo for various reasons. I was trying to loose weight myself with a little success but not the kind of results I wanted to see. I was sick and tired of being sick and tired. I would watch my family play and I would sit on the side lines because I couldn't keep up or I was just tired. I had a friend that had joined and I watched her success. Her results encouraged me that I could do it.

2. How did you feel when you first started? How do you feel now?

I was very nervous when I first started. I wasn't sure I could do it. I was worried I'd be always be the last person, that I would pass out, get sick. I felt all the normal excuses we give ourselves not to try. Now, I know I can do anything I set my mind to. My body CAN do more than my mind says it can. I still have days where I just feel like I can't do it but I don't give up and I find out that I can do it. 

3. What have you accomplished since starting? Was it easy?

Since joining bootcamp I've lost over 20lbs or so. It wasn't always easy.There were times when I wanted to give up but we all go through phases. It's important to show up for a workout even when you don't "feel" like it. Some of the things I've accomplished aren't all physical. I have so much more confidence in myself. I actually like who I am and the person I'm transforming to be. When I take care of myself I can take better care of the ones I love. I use to be so tired I thought I don't have anytime left to workout. The crazy thing is..is when you workout you get more energy to do the things you need to do. When I first started bootcamp I couldn't do a full sit-up. Yesterday I was able to do one, not just one many of them!!!!

4. What are your future goals?

In the end I want to be a role model for my children. To teach them to be healthy. You can't teach something you don't live yourself. My final weight goal is around 140-145 lbs. Could I get to a lower weight probably but I think it's important to be realistic with your goals. For me that's a reachable goal that I can maintain. What's the point of getting somewhere and not being able to maintain it?

5. How do your friends and family react to your changes?

My family really has been my biggest support. My son says I was slowly shrinking but now after this three week challenge I am rapidly shrinking. My husband has always said I was a beautiful woman but now he's got a twinkle in his eye that I hadn't seen in a long time. My dad said to me that he was proud of me. I don't care how old you are there's nothing like your dad saying that to you. I have friends that have been very supportive and encouraging and I have others that haven't really said anything at all. Like I'm not changing at all. I don't know why that is but you can't let your journey be based on what others say or don't say.

6. Looking back how do you feel now?

Looking back I can say I've come a long way. Could I be farther along than I am, yes.I haven't always been 100% committed. I've tried eating right and not working out. I've tried working out and eating what I want. Neither of them worked for any long period of time. I might have seen minor results but I can say when your diet and exercise come into alignment then amazing things happen. Look what I did in just three weeks 9.2 pounds 1.9% body fat 4.5 inches.

"I really have to thank Ed for his support and guidance without it who knows where I would be. Sure bootcamp is an investment. But the results are worth it all. I've been a member of a gym for years I gained 20+ pounds in those years. There was no personal attention unless I paid extra. With Fitlorenzo I am in a group class but I feel that one on one personal attention. Ed really cares about each one of his clients. I am not just another number in his class. He is invested in each one of us. He goes the extra mile".

If like her you would like to know more about what FITLORENZO Training Programs can do for you, please contact us at info@fitlorenzo.com. Make sure to visit us at http://www.fitlorenzo.com and find us on Facebook: www.facebook.com/fitlorenzo

Proper etiquette and why I prefer Fitlorenzo Training Center

The other day I had a post on my Facebook page about proper etiquette and common sense in a gym setting. I was angered to see people, and by this I mean adults not conducting themselves in a proper manner.

Let me explain, I was traveling and staying at this hotel that had an okay fitness room, better than what most hotels have. As I'm training this idiot who is only checking out the girl running (and minding her own business) on the treadmill, walks right through in front of me when I was doing some burpees with dumbbells.. either he or I could've gotten hurt (and you know it would've been him... anyways).

The entire gym at 7am was empty!!! He could've walked anywhere in the gym, go around me, around the other machines, etc.The point is he decides to cut me off right when I was making my moves and he did it twice when I was using a different equipment while performing other exercises. He turns around and gives me this look as if.... I swear I wanted to smack him.

Many of my followers and friends on Facebook started sharing their take on this and how as a society whether we are at the gym, the salon, driving, the supermarket, at retail stores, at the bank, work.... anywhere we have lost proper behavior skills. It's like they don't care no more or have lost entirely the essence of common sense.

This is one thing I surely don't miss from the commercial gym setting. Don't get me wrong I miss my pals and a bit of the socializing and meeting new people... but I'm glad I'm not a part of it anymore.

Most gym goers don't clean after themselves, don't clean the equipment, leave stuff laying around, and throw garbage all over. I hate going into a public restroom and having naked guys walking around as if they are alone... I mean WTF? Bear in mind it happens on men's and women's restrooms.

Some of the comments on this topic on my Facebook page where: 

"It ties in with the spirit of entitlement that a lot of people have! It's extremely frustrating when people can't see beyond the end of their own noses!!"

Another said: "common sense is the sense less common...

And: "How do you think we who work in retail are treated on a daily basis!!! RUDE>>RUDE>>RUDE!!!! Everyday, yelling talking down to you as if you are ignorant, and for no reason, just because they are the customer. No manners or politeness. Sad"....

One guy said: "Ed it's time to drop the manners and kick some ass"...

As good as that may sound, I must say I'm extremelly happy in my new home - Fitlorenzo Training Center. It's not an open gym so I don't have tons of people all day long in and out treating the facility as nothing. We keep a clean environment and my clients are awesome when it comes to this. If anything is out of place a friendly reminder sufices. People come to this training center for one reason either in private or semi-private training they get down to business and getting in shape. It may sound simple but it's effective, it's what I do.

I realize not everyone is able to come to our training center (I wish - World domination here we come!!!) but if you are going to the gym or another training facility be mindful of the people around you, don't make a mess and clean the equipment after you're done using them. Not only is this having proper manners, but it is also a healthy measure as in a gym setting things can spread very fast.

Word of caution if you notice that guy or girl in corner with crazy eyes about to get it on and attack the weights.... get out of the way; don't talk to them, don't cross their path. They are there for a reason and it isn't you.

This month many people will hit the gym. Keep your manners and stay focused on the reason why you started in the first place.

If you are local to the Manatee County, Fl area I invite you to come in and check us out at Fitlorenzo Training Center, we are serious about incresing strength, performance and fat loss. 

Call today 941-729-5217 or e-mail info@fitlorenzo.com

Your 2012 Expectations...

New Years resolutions are tough! I mean anyone can make a resolution, which seems to be the norm every time January rolls in. But sticking to your resolutions requires a bigger commitment.

Every year millions of people around the world make for the most part the same resolutions: make more money, lose weight and something else like quit smoking. But in the end it seems that most people find it hard to stick to their resolutions and fail.

There are reasons why people fail at reaching their goals.

1. You set unrealistic goals... Losing 40 pounds in two weeks is unreal. When you set real expectations its not hope, rather a commitment to do something. For example when you start a new job and they tell you that you are expected at 8am to clock in, you are there at 8am. If not then you are fired; you can't blame the economy rather you didn't do your job. Same thing happens with your fitness goals, YOU ARE IN CONTROL OF THEM... When you set real expectations it becomes easier over the course of the days, weeks and months to stick with it and become more motivated as you progress and see good results.

2. Write down your goals. Fitness, financial, relationship, everything... it's like mapping out life for the next 12 months. Your goals are not unclear anymore. "I wanna lose weight"... is not a goal. "I will drop 10 pounds by the end of February"... Now that's a clear goal. Its a very healthy exercise, but it also helps keep you accountable as if you are writing a contract to yourself. Nothing more empowering than that to help you follow through.

3. Find the "WHY" factor. I ask all my clients "WHY" are you here? "WHY" are we doing this? Understanding "WHY" you are here, "WHY" you wish to accomplish so and so goals will help keep things in perspective especially when the time comes that you start feeling a bit out of it, start slacking or feel unmotivated. You are reminded of your WHY and suddenly you get back on track and won't need to wait till next year to make new resolutions.

4. You lack support. Having a group of people who understands and supports you is crucial towards achieving your goals. There are times when you just don't want to, we are tired, fatigued, life keeps beating you down... Your support group will lift you right up and won't let you quit. This could be your family, friends, coworker, fitness buddy, you name it.

At FITLORENZO training center we create a friendly atmosphere for training and staying on track. From friends, to workout partners to your coach, everyone works together in order to accomplish the goal. 

5. You lack a plan, and so you are unprepared. Sure you have an idea of what you may want but have no clue how to get it done. Few people just exercise to just exercise. Most people especially this time of year are in it for bigger reasons - it may be to improve health, overall fitness levels, to improve performance, have a body they can show off, feel better, confident, sexy, whatever.

But a solid plan that is in line with your goals the better the chances your will reach your goals faster.

Make your plan real and simple. For example:

Goal: Lose 15 pounds in 90 days.
Action Plan: 
Step 1: Stop drinking soda today.
Step 2: I will sleep at least 7 hours each night.
Step 3: Eat more fruits and veggies over the course of the next few weeks
Step 4: I will make sure to get 3 to 4 good workouts in every week.

Step 5: I am going to hire a personal trainer to help me get started on my goals and help me map out my plan for the year.

This is an example of how you can incorporate an action plan geared towards your goals. For every person it may look different and of course nobody is perfect, maybe you hit and miss on a few days. But by incorporating these guidelines into your lifestyle you will be eating and training much better, and thus you will improve the chances of reaching your goals and sticking to them. If you follow them I know you will be on your way to your best body in 2012!!!

At FITLORENZO we are all about helping you getting your best body in 2012! We have plenty of cool stuff about to happen in the course of the next few months. We are looking forward to having a great year and want you to be a part of it.

Call us TODAY 941-729-5217 and find out what FITLORENZO can do for you.

Fitness journey - interview with Jen

On my previous post I announced the winner's of the Holiday Fat Loss Challenge Jen and Michelle have shared their experience and journey while at boot camp. I conducted a short interview with both and I'm sharing their thoughts with you today.

I'm honored to be a part of their experience and to see how much they have progressed since joining our program.

In the month of December Jen lost 12 pounds and 1.8% body fat; with that let me share Jen's interview...

1)  What made you start coming to FITLORENZO Boot Camp?

A few years ago, I noticed that while I was working out, I wasn't seeing any real results. I would work out really hard, eat well, but the pounds weren't coming off as they had in my 20s. I saw a flyer at the gym for a new six-week "boot camp", so I thought a challenge might help. Little did I know... That's where I first met Ed.  Let me just say, whatever I thought I could do at the gym, it was NOTHING compared to the pace and intensity of Ed's boot camp! Jogging on the treadmill wasn't too difficult, but running suicide drills was almost too much.  After the first session, I could barely move! I contemplated quitting.  But I didn't want to regret that decision later, so I continued and completed the 6 weeks.  I was hooked and I've been with Ed and FITLORENZO ever since! 

2) Were you nervous when you first started? How do you feel now?

I was so nervous to start.  It definitely took me out of my comfort zone. I was standing with a bunch of strangers a lot younger than me and in a lot better shape!  I was filled with self-doubt and hesitation!  But I can look back now and see how the benefits have far out-weighed every single doubt and excuse that I had!  I have pushed my body harder and have been successful!  I can try just about any exercise and still amaze myself! 

3) What have you accomplished since starting? Was it easy?

To quote Theodore Roosevelt, "Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty..."  That defines boot camp!!  It has not been effortless, painless or easy!  But the benefits have been great!  First, I lost weight which was my primary goal in starting on this adventure.  Also, I have found a love of running!  I've done many races in several different states, including my first half marathon in November!  Boot camp has definitely helped my endurance and speed!!  In addition, I have gained some wonderful friendships in Ed and the girls I work out with!  They won't let me slack off or quit!  I love that!

4) What are your future goals?

I have committed to another year of torture at FITLORENZO!  I look forward to the challenging workouts, pushing me beyond what I think I can do!  I will also continue to run. I've talked my husband into training with me for the Rock and Roll 1/2 Marathon in February, then try for a challenge run at Gasparilla in March! 

5) How do your friends and family react to your changes?

My husband is VERY happy about the changes. We joke about him having the hot, young wife!  My parents are proud!  My Dad often remarks that he can't believe what's become of his former couch potato daughter!  I love it because I am more physically fit than my stepsons!  I can run circles around them, figuratively and literally!!

6) Looking back how do you feel now?

I am proud of myself!  Don't get me wrong, I still have days that I look in the mirror and see glimpses of my former "fat" self, but that is not who I am anymore!  While this journey started with a single decision to sign up and commit to boot camp, it has been many small choices made along the way that have made the difference.  It was dragging myself to boot camp at 6:00 a.m. on days when I would have rather been sleeping, pushing out that last set of push-ups or squats when I thought I had nothing left in the tank, going out for a run even though I had 20 other things on my to-do list, passing up on chocolate or wine for wiser choices...  I definitely didn't get it right every day, but I learned to forgive myself for the missteps and pick myself up and start again!  

If like her you would like to know more about what FITLORENZO Training Programs can do for you, please contact us at info@fitlorenzo.com. Make sure to visit us at http://www.fitlorenzo.com and find us on Facebook: www.facebook.com/fitlorenzo

Results For The Holiday Fat Loss Challenge!

The results are in for our 3rd annual Holiday Fat Loss Challenge.

This was a 25 day challenge in which participants were given a day by day meal plan and joined our fitness boot camps and /or personal training programs; some participants followed an at home training program that given to them.

We had many success stories and I'm very proud to be part of this group who took serious the challenge of losing weight and improving their lives, especially during the holiday season when it can be a very difficult task. The overall result self-betterment and nothing can beat that!

That being said we do have an overall winner and second place... The results!!!

Drum roll please!!!!



First Place: Jen Kellman
Lost 12 pounds and 1.8% body fat



For winning she gets 2 months of fitness boot camp access, a Fitlorenzo t-shirt and a $100 bill!!!!




Second Place: Michelle George

Lost 9.2 pounds and 1.9% body fat



Second place prize is 3 one-on-one personal training sessions and a body spray tan provide by The Nail Nook in Palmetto, Fl.





Very soon I'll be sharing some of their stories and the journey during the last 3 weeks.

We had some other participants who had some great success also. Even though they didn't win the challenge they definitely are better and looking great.

Among a few of them are Lisa Coleman and Scott Kellman who both lost 8.4 pounds, while Heather Kennedy lost 7 pounds.

You can be the next person to lose 5, 8, 10 or more pounds in a very short time. Think about it: What are you waiting for?

January 2012 is just a few days away!! If you want to be successful like the people above you need one thing: TO TAKE ACTION!!

Taking massive action is about choice. You have the option to do something great or nothing at all.

Success then will be determined by how focused you are on your goals. It's about the little things you are doing NOW, TODAY. There's no better advice I could give you to make you realize the truth behind those words.

If your goals... ahem, aheam - I mean if your expectations are to get fit, lose weight, build muscle and become the best of you in 2012, then contact me at FITLORENZO Training Center and together will workout towards making this happen. 

Dedicated to your success!

It's not about you, it's about me...

"Nobody who ever gave his best ever regretted it"

During the course of the last three weeks we held our 3 annual Holiday Fat Loss Challenge. The main idea of the challenge is to help people stay focused on fitness and healthy living, thus improving their performance, losing weight and burning fat.

The holidays always seem to be that time of the year when all you've worked for goes out the door. This fat loss challenge helps prevent that by empowering you to make better decisions, to commit to exercise and healthy eating habits.

Although it's a challenge, it is not one of competition say like in the sports field. Sure there is a prize for first and second place... so a little bit of friendly competition is welcomed. But you don't go head to head against anyone, you go head to head against you.

This challenge is about betterment; what you where yesterday - today must be better. There is no such thing as limiting self improvement. When you're hungry for something, you never stop improving.

When this is the case, we find ways to get better at a given exercise, to master a move, to learn new techniques, to improve our nutrition, to build our self esteem, to gain more confidence and to push ourselves beyond what we may think we can do, rather to reach what our true potential is.

Sadly I see to many people get lost in the numbers, and I'm not referring to this challenge particularly, but life in general. We get caught up in the moment that we lose the essence of our journey and don't realize all the things that we have accomplished.

Take a moment and look at yourself. Picture yourself a few months ago, a few years back... Now compare that with whom you are today and who you want to be tomorrow. Life is constantly changing, we don't think, we don't feel and we don't look the same as 10 years ago nor will be 5 or 10 years from now.

The question is are we changing for the better? Change will only occur when we allow it to happen; and that goes both ways. One can change for better or take a turn to worst. Personally I've experienced both sides and I've been responsible for it.

I've shed tears, blood, sweat... I've been up and down, I've developed unhealthy pride and been brought down to earth and beneath... I've been humbled. I'm not where I thought I would be 5 years ago, my life has changed drastically. But in the process I've discovered new things about myself, I've open new chapters and have grown as a person.

I know I haven't reached my full potential, perhaps I never will... that will not stop me from growing. I have a plan for growth and every step I take I cherish my defeats and my triumphs, because I learn much from both.

I will continue to grow physically, mentally and spiritually that much I know. And every step I take becomes an opportunity to grow, to take on new challenges and for self-improvement. 

The above doesn't means one must not take pride in accomplishments or on the other hand be contempt with losing. I hate losing!!! In the words of Herm Edwards 'I play to win the game'... But I've lost many times on and off the basketball court; and each of those times I've learned about myself many things.

Last night watching the Lakers lose to Chicago in the last seconds of the game was painful. It could be attributed to several reasons, but they lost period. After the game they interview Kobe and instead of complaining he said "I saw a lot of positive things... Defensively, we were terrific. We did a good job, and we're just going to get better."

Self-improvement and betterment of the team.... In the game of life things are a bit more complicated, but the essence is the same. As I stated at the begging of this article: 'when you give your best, you have nothing to regret'.

My two cents to wrap this up:

• Make a commitment to improve to grow every day
• Do not focus on the mundane or on other peoples perspective
• Value the process that will get you to your destination
• Always give your best
• Rejoice in your achievements: 1 pound lost Yei! The main idea is that no matter the how small or big your feat... it is yours to rejoice over
• Do not look for inspiration - become the inspiration
• Never quit, never give up

My next post I'll write about our Fat Loss Challenge results and the stories behind them.

Good read on Soccer Training

While doing some research on soccer training, I came across a study presented in a recent Journal of Strength & Conditioning, which I deem appropriate to share with you today.

The purpose of the study was to compare the effects of resistance training performed on either a stable or unstable surface on performance tests in female soccer players.

Click to read the study: The Effects of Stable versus Unstable Surface Training on Performance of Division II Female Soccer Players 

On of the main goals at Fitlorenzo Training Center starting the first quarter of 2012 is to implement better strategies and training principles in the development of young athletes.

The focus of our specialized training program will be to make young athletes faster, stronger, healthier and ready to play.

Stay tuned for future updates.

Dedicated to your success!

Understanding Body Fat

Many people are in the quest for weight loss. Though it is admirable to start on such a journey, most of the time folks gets lost in the numbers. We get obsessed with weight loss and dropping a pound or two that we lose the essence of why we started in the first place, which to some make them discouraged and they end up giving up entirely.

Some people need to drop a lot of weight, make no mistake about it. There's a reason why about 66% of our population is considered overweight and a third of the population is considered obese. So for them its about seeing the number drop in the scale.

Others however are in a lower scale when it comes to their weight, but them too need to lose a few pounds in order to be in an acceptable range of weight that would be considered healthy and of course fit.

In a nutshell if your goal is to lose weight, burn fat and put on some muscle you must do the following:

- Exercise regularly which includes some sort of cardio or metabolic training
- Drink plenty of water and stay hydrated
- Eat protein, fruits, veggies and healthy fats

You will lose weight and you will drop body fat, all while increasing strength, performance and toning your body. In a nut shell, if you follow the above recommendation you will see results; how much? Well it depends on several factors. That's a different topic and I'll address it later.

What I want to do today is help you understand the numbers when it comes to fat loss. I wrote an e-mail the other day to my subscribers list, talking about how many people wish the had a six pack abs and what it takes to get there. Depending on your current goals and physical condition your weight can be a good way to determine your overall dietary condition, but a much more important factor would be to determine how much body fat percentage you have. Fat loss is the key, once you are at a decent weight it's all about fat loss. The weight may go up or down a bit, but it all has to do with fat loss.

For example its not the same a man who weighs 170 lbs with 32% body fat - than a guy who weighs 170 lbs with 19% body fat, or a woman who is 130 lbs with 29% body fat than a woman who is 128 lbs with 20% body fat... there's a huge difference in body composition.

Body fat is the percentage of your body's mass which is made up of fat, there is essential body fat and stored body fat. Essential body fat is necessary for life and bodily functions. Stored body fat is accumulated fat in adipose tissue which helps protect organs. Too much body fat and you will find it in our bellies, thighs, arms, butt, etc. Not only too much of it doesn't looks good but it can also decrease energy, focus, sex drive and lead to many illness.

So its a good thing to get rid of unwanted body fat, and not only for esthetics purposes. Exactly how much? What is the ideal or realistic body fat percentage too shoot for?

Understanding fat loss by the numbers can give you a better idea as to what to strive for. These numbers will vary and be different for women and men. Women have higher body fat than men mostly because of physiological differences in hormones, sexual organs, ovulation and other things. Also keep in mind that as we age our acceptable body fat increases regardless if you are a man or woman; there are physiological changes in our bodies that creates this environment.

Below I'm showing you a chart that is most acceptable when it comes to body fat percentages provided by the American Council of Exercise (ACE). The only thing I find against it, is that it doesn't breaks it down into age groups. However I still think its a good starting point.

Men Body Fat Percentage
Essential Fat : 2 -5%
Athletes:  6 - 13%
Fitness: 14 - 17%
Average: 18 - 24%
Obese:  25 - up %

Women Body Fat Percentage
Essential Fat : 10 - 13%
Athletes:  14 - 20%
Fitness: 21 - 24%
Average: 25 - 31%
Obese:  32 - Up%


This is not the only measure of health and fitness, but a strong one. However you could have a low body fat percentage and still be weak and unhealthy. On the other hand I've known a few people who appear to have a higher body fat percentage than what would be considered normal and yet they are strong, fast, athletic and in good health.

Knowing your body fat percentage will also help you determine if your weight/fat loss goals is realistic. Remember my equation earlier... It's not the same to be a woman who weighs 130lbs with 29% body fat than a woman who weighs 128lbs with 20% body fat.

The difference in weight loss is just 2 lbs... but the overall body composition is different given the fact there's a 9% of body fat dropped.

So before you decide that you need to "lose weight", remember to consider that "weight" consists of both lean body mass and body fat. Try to keep your weight loss goals realistic, and remember, keep the calorie-burning muscle, and lose only the fat.

With sound nutrition and a good fitness routine you can lower your body fat regardless of genetics.

I hope I've helped you to better understand the term of body fat.

Tuesday thoughts....

Every once in a while when I just write what's in my head; it sort of helps my brain relieve all the stuff that's in there... my ideas, twisted thoughts and perspectives I may have on a series of things. I also share stuff that probably has nothing to do with fitness, but what the heck. I appreciate you spend the time reading my stuff and I hope that it helps or in today's case at least get a kick from it. This is whats been in my head the last few days and I'm concerned.

Let me ask you - Would you take financial advice from a poor financial advisor? Would you take legal advice from someone who is not an attorney?

Then why (when it comes to health and fitness) do you take advice from people who are not fitness professionals and are in most cases overweight, not fit and only get a commission if you buy their weight loss products? It can be vitamins shots, shakes, body wraps, dumbbells that you need to shake, diets that starve you to death, whatever... Most of these people are not qualified professionals, have no idea how to deal with your body, your needs, your limitations, mobility issues, proper health concerns, strength training and more importantly how to achieve success and reach your goals in an effective and safe manner.

I'm concerned about some of the latest "trends" in the market for weight loss. There is no miracle weight loss shake, pill or body wrap... obviously if you eat 500 calories like some diets promote, you may lose weight. If you go on a liquid diet with very few calories per day, in the short term you may lose weight. But in the long run you will lose muscle mass, energy, mental focus, alertness, sex drive, productivity, strength, you will become soft physically and you may develop gallstones, heart arrhythmias and electrolyte imbalance. All of which will make you very unhealthy.

Most diets or product lines that I've noticed suggest a very low calorie intake, way below what's considered healthy and necessary for your body functions. Then they jack you up with tons of supplements because without them your body wouldn't be able to perform. Its a slippery slope for several reasons, I'll point out two.

For starters let me start by saying I'm not against supplements, on the contrary. I believe they have their place in your fitness program and your quest for a fit and healthy body. But not all supplements are created equal, and you must consider thoroughly what supplements you're actually taking; cause some may alter hormones and other body functions. Listen supplements are designed to do just that - "supplement" or aid in the good things you are suppose to be doing - a.k.a. exercising the right way, eating healthy and trying to live a good life. If you are not doing it right you are not only wasting money and time, you may be risking your health down the road.

Second, just because something has helped one person doesn't means it will help you. Remember you are only seeing the short term "success" (if we could call it that way) that they may be experiencing. What about a year or two or five from now? Some people have experienced the bad side of popping amphetamines, steroids and other stimulants as well as living on liquid diets for years; it messes their internal system; and many have paid the price as time goes.

I heard a preacher once give a story of a man he knew in N.J. who had a tumor in his head. He got so depressed cause the doctors told him they could not operate on him and he was likely to die from it, if it kept growing. So in his desperation he decided to take his life and shoot himself. When the time came he realize he loved life and those around him so he back tracked from it. But as he stepped away he slipped in his house and the gun went off, the bullet bounced off the wall and scratch his head. They rushed him to the hospital and it appears no mayor damage was done, but surprisingly the bullet knocked off the part of his brain that had the tumor. Long story short the preacher asked... would you do the same? If you find yourself in a similar situation would you try the same? Just because he was lucky doesn't means so will you. To be honest I don't know what is of this man today, hopefully he's still healthy and doing good. But that day I tough of many things, and as I write this today for some reason I find it fits perfectly to my point above.

We live in a society of instant gratification, we want a six pack abs by mid-afternoon, we want to lose 20, 30, or more pounds in 31 days. That's unreal and even as most of us will acknowledge this fact we still want to try every fad, every diet, gadgets, surgery, lipo and whatever anyone else comes up with next.

The price to pay for increasing performance and esthetics sometimes can be very costly if done wrong or if your body just doesn't responds to it properly. Ask those who've been there and have suffered health complications as they age or even those who've been caught cheating in sports.

Exercise is meant to to improve your body, make you feel and look good. It is meant to go hand in hand with proper nutrition, and to overall just take good care of your body.

The reason as to why you exercise, eat the way you do, supplement if you are and and try different gadgets or treatments is yours only and thus of a personal nature. But next time you pop a pill, ask yourself why am I taking this, who gave it to me, what's in it, how will it help me, do I really need it, and other smart questions like those.

Sure some may view exercise as a means to an end - a party to attend, for beach season, a wedding, etc. Rightfully they expect a given result, but then they are done with it. These are the same people who are more likely to constantly find shortcuts and are always jumping from one thing to another with failed results. Every year they start with the same vague resolutions.

Instead look at the positive side of exercise, solid nutrition and proper supplementation as a ways to incorporate them into your long term desire to become better as a person, physically and mentally.

If exercise and nutrition play such an important role in your life, then don't leave it up to chance or a random suggestion from someone you may know. Seek the advice of an expert in your area and make sure whatever steps you are taking in order to improve are based on you for the long run.

Dedicated to your success!

TRX® Client Exercise Workshop

TRX® Suspension Training Workshop

What: This is a Fitlorenzo client exclusive exercise workshop. You will learn how to use the TRX® and some of it's exercises. Especially in the ways we'll be incorporating some of these in our Boot Camps and Personal Training sessions.

It's a Free event for Fitlorenzo clients only, no guest allowed that day during the workshop time.  We have limited spots so you must R.S.V.P.

When: Saturday November 19, 2011

Where: Fitlorenzo Training Center

Time: 9:30am to 11am

Sign Up Today!!

Starting Fitlorenzo Training Center

Wow! So many thoughts running through my mind as I sit down to write this blog post today. Most of you who follow my blogs, newsletter and also on Facebook, know that the past month especially I've been in the starting stages of opening my training center.

The excitement and nervousness that comes with it makes up for many sleepless nights. For years I've "dreamed" of my own training center. I've worked up many different layouts I had envisioned with so many of my friends like my brother Thomas and Manolo - The Original n.W.o. 4 Life.... Anyways back to Fitlorenzo and it's beginning.

So after working, training and managing other fitness gyms, spas and training centers; the opportunity came up and Bang! right in front of my face. I mean I've been working on this vision for the past two years, but sometimes in life that is what happens; opportunities will show up in many different ways and it's up to you to decide is the one that will define me, make me better and in the process allow me to make others better as well.

I'll admit the process has not been easy and what lays ahead I doubt it'll be any easier. However its well worth it. Seeing the positive feedback from clients and visitors a like, bringing their energy and desire to better themselves is very encouraging.

But hard work is still hard work - and while training clients and taking care of other business things like purchasing, researching and other computer stuff, we've managed to work around for several weeks and started remodeling and conditioning the facility mostly on nights and weekends. This what it looked like the first day.

This is how it looked once we started adding some color.

This is when it finally started to take some good shape, it almost looks like we actually know what we are doing... hehe!

Some friends chipped in; some painted, some cleaned, some donated a few stuff and some tried to bring us pets... I'll leave it at that. And without the help of Eli, who has used all of her free time, days off, weekends and nights this wouldn't be possible.  

 

I got my brother and Anna working on the website, Facebook, Twitter and many things trying to get it all in order. 

I have a few projects, books, some workshops and some programming for myself and my clients that I had to put aside for a bit in order to put energy and focus on getting the Training Center up and running as soon as possible. Even my workout program have suffered some. But I know that in the end all of this work, sleepless nights, long hours, and everything involved in this process will be well worth it. A rewarding experience, not only for myself but also for those who'll take part at Fitlorenzo Training Center. 

 

I'll be posting a few more pictures and videos on the website, the blog and on our Facebook page. Feel free to visit us and become our friend at www.facebook.com/fitlorenzo 

 

I must confess...

Hey there it's your friend Ed from Fitlorenzo Training Center again. This blog post I'm writing to you today actually started off as an e-mail, but it sort of took a life of its own and so I decided I would rather write it as today's blog post.

The thing is that I have a confession to make. I was at McDonald's this morning.... There I confess. However before you go jumping all over me and saying 'what'... let me explain why I was at McDonald's today.

The thing is I've been working very hard the past several weeks getting Fitlorenzo Training Center up and ready to go. At the space we have designated for a lounge we've added the microwave, the fridge and my coffee machine (I can't live without coffee)... Finally just the other day I brought in the coffee and cups to brew it but I didn't have milk. And you know I need at least some milk in my coffee if not I can't sip it down, it's one of those things trust me.

So at 7am, after our Strength & Conditioning Boot Camp, the only place close by serving coffee is McDonald's. After thinking about it for a while I said what the heck went out and drove there. As I get into the drive thru lane, my only hope is for not having anyone recognize me there. Suddenly it hit me, I just put in the back of my car my web address www.fitlorenzo.com so regardless everyone will know it's me.

I'm like forget about I'm already here and I want coffee. But as I'm waiting in line, I'm doing my thing as the super observant that I am; and I must say I was astound by the amount of people in the drive thru, I mean I don't visit these places so I wouldn't know. But I was like holy cow, and the place was also packed inside.

It made me think, 'why is it that there are so many people there in the morning?'... It's not the best food available, they know it, I know it, you know it... Sure they have added some new items to their menu trying to make it look healthier; I don't know to be honest how to measure those food if they are or not healthy. But I guess it's for several reasons one they are cheap, and two people leave their homes without eating. I mean we as a society continue to skip breakfast - the #1 meal of the day, the most important one - and we are leaving it up to cheap fast food joints for our nutrition.No wonder diabetes, obesity, heart diseases and other medical issues keep rising.

If there is something I've noticed through the years, is that we are creatures of habit. It's very likely then, that these same people frequently visit these places and tend to skip meals during the day. That is the problem we as a society are facing.

Some say they don't have time, it's more expensive, whatever... But put it in perspective; how much time would you spend driving to the fast food joint on a regular basis and waiting in line, cause trust me you have to wait a long time with so many people at these places. Then; go ahead and add up all the money you spend on a daily basis on breakfast, lunch and dinner... cause the it's very possible that if you didn't eat breakfast you don't have time to pack lunch and will get home to tired to even cook dinner. In the long run if you add it all up you will spend more money, more time and very likely become unhealthy in the process.

This is why we have issues and are so unhealthy. Most people are not active, eat poorly and continue to make bad decisions when it comes to food and lifestyle; something as important as this. You need to understand that food and physical activity will affect your mood, energy levels, performance, sex drive, mental focus, alertness, productivity, strength and so many other things. It is literally that important.

All it takes is some pre-planning, and after a while you will start noticing some significant changes in your body, health and overall quality of life. Of course only if you are serious about your health and fitness levels, which the mere fact you have gone through the length of reading this blog post already tells me you are. Don't be afraid of it, put the effort and the extra time, at the end of the day your body will thank you for it.

Go ahead and think for a moment how can I better myself today and tomorrow and the next. Don't overwhelm yourself trying to do it all in one day, it doesn't has to be all at once. However, choose something to focus on today and work on it.


Always remember to eat well, stay away from junk and crappy foods. Aim to exercise at least 2 - 4 days a week, even if its just 30 minutes; it'll go a long way to benefiting you.