Do you kick ass... or just kind of want to?

33 days left in 2011. Looking back would you consider yourself successful? Did you dropped the fat? Lose the weight? Got in shape? Conquered your fears and became better, fitter, leaner? Have you reached your goals?....

You probably worked very hard and intensive to reach your goals in the first half of the year and proudly you accomplished them. But somewhere in between, you lost it and find yourself half way back where you started, if not more.

It can happen even to the best of us, no doubt.

But this is the thing, out of every 10 people that I know 2 are still standing strong, have never looked back and they leading the pack. 4 started off on the right path and somehow regressed a few steps (if lucky)... 4 never started.

There is something wrong with that picture, and if you don't do something about it NOW, FAST... down the road in 2012 you will find yourself in the spot you are today.

Whatever it is that is holding you back, you must figure out. Many people talk about getting fit, being healthy, dropping fat, going to a wedding a reunion, vacations, etc... all of which they seem to be using to psych themselves up into training mode. But with all the talk about the importance of wanting it, the clear question is: How serious are you?

I mean do you really want this, or do you kind of want this... There's a huge difference between one and the other.

When you kind of want it you will speak about potential goals, you will day dream with a better physique and wish you could be like the others who look awesome and always appear to be in a much more advance level than you, you will call the trainer, nutritionist, shop around for gyms, make a lot of noise... But then you back off and and blame it on obstacles, life challenges, being to busy, its to tough, this makes me sweat, and so many other things as to why you can't or won't. In the end it becomes a matter of too much talk and nothing to show for.

And if by any means you do take some sort of action it always ends up being a half ass effort on your part...  which ultimately gets you out of the race.

On the other hand when you really want it NOTHING in this world will stop you. No matter how long it takes or how hard it may be. NOTHING will stop you from getting there. Desire and passion will make the difference.

The people who are most successful in life, business, relationships, sports and in the gym... not necessarily have the best talent or where born into greatness. Simply put the most successful work their ass off day in and day out. Nothing derails them for their ultimate goal.

Just like the rest the successful ones have problems, obstacles, challenges of all sorts. Many suffer from broken relationships, scars from their past, financial problems, many are parents, husbands, wives, students, business people, athletes, soldiers... you name it.

When things go well they use it as energy to focus better, when things go down and are shitty they use it as fuel to continue pushing forward. The successful ones, those who really want it make a strong connection between their fitness level and athleticism to life, they always want to achieve greatness in all fields of life.

Listen no matter what you are going through, it affects you in your own personal way. However we all go through many challenges and have experienced many failures in life. I could write a book of all my failures.. Truth is I have no one to blame but myself. But I'm still standing, and this year besides many ups and downs I'm still here, haven't quit, I'm more determined than ever to be stronger and better for myself and those around me.

Looking forward if I want to be a better husband, a better person, a better coach, a business man, an improved athlete; then I must bring my A game all the time. If I slack in my dedication or abandon my training quest, then I'll drop the ball across the board and fall short in many aspects of my life.

I can tell with many of my clients after a very tough workout, their shirt drained in sweat, body fatigued barely able to move but are proud that they made it through. In the end they become more productive in their lives, business, relationships... its that connection that the successful one's have.


Putting the effort to improve your training and performance will make you a better person.

So listen if you "kind of want it"... stay home and realize there's no time for half assing your workouts and the things in your life. Take the time to rethink everything and the direction your headed. 

Now if your goal is to improve life, performance, fat loss; and you "really want it" then make no mistake... every rep, every set, every second, every inch of sweat counts.

Think about this next time your considering to skip or half ass your workout and nutrition habits. Keep your focus and I bet you'll finish the next 33 days strong, start 2012 on top and remain there, because you understand the importance and value this will have in your life.

Dedicated to your success!!

- ed

Don't let go over the holidays

You probably here it every year, especially once Thanksgiving comes along and through all the holidays... watch what you eat, you will gain weight, etc. Truth is that from which ever source you have heard it... it is true.

I mean lets be honest with all the celebrations, the food, the drinking, the pastries... I know it's hard to resist them all - all the time! I get it it, it's human nature. In reality no matter how hard you may try to avoid it, you know you will indulge on various occasions.

So then, what can you do to balance things out? Well for starters just because it's the holidays it's no excuse to just let go of yourself. If you know that you will be in a more celebrative mode, you will eat and drink a little more than usual then my recommendation is you need to increase the intensity and frequency of your workouts and cardio program NOW and in between the following weeks. Doing so will allow you to sort of balance the equation.

Make sure that in between the parties or gatherings you eat 90% of the time clean. Meaning avoid starches, limit carbohydrates, but eat plenty of vegetables, up your protein intake, eat healthy fats, avoid alcohol on those days, drink plenty of water and taking in some good vitamins.

There are many more things you could do to ensure that not only you don't gain weight during the holidays, but you burn fat in the process. For example many of my clients have taken part in our annual Holiday Fat Loss Challenge which on average every year my clients lose about 5 - 7 pounds of fat while everyone else stays the same or gains weight.

You could do something similar to help create accountability and help you to stick to a routine when it comes to eating and exercising.

However if at the very least you follow the above suggestions, you will be able to cruise through the holidays without fear of gaining unwanted weight.

Cheers!!

Dedicated to your success!!

FIT NOT FAT HOLIDAY FAT LOSS CHALLENGE!!!

Beat the holiday weight gain! Stay on track and look your best this holiday season!

With the holidays just around the corner you know what that means - parties, gatherings, food, drinks, and time off. This is the time of the year when most people "just let go of themselves" and as a results the typical person gains 5 - 10 pounds of fat!!!

Don't let this be you! Don't become a statistic!

Call today to get setup on your fat loss goals!! 941-729-5217

Why not instead of gaining 5 - 10 pounds.... 

YOU LOOSE 5 - 10 POUNDS!!!

DO YOU WANT TO BE STRONGER, LEANER & SEXIER?

Then the 25 Days Look Hot - Drop The Fat Challenge is exactly what you need!!!

This is why you need the challenge:

• You will loose 5 - 10 pounds of fat. Don't start 2012 with that weight on you.
• You will look and feel better. 
• You will be stronger, leaner and sexier!!!
• You will gain new confidence to make you unstoppable in 2012!!!
• You can win many prizes!!!

CHALLENGE STARTS NOVEMBER 26 AND ENDS ON DECEMBER 20, 2011

In order to make that possible I'm going to equip you with tools and resources to make it happen like never before. I'm taking all of your excuses out of the equation.

This is what I will provide to you as part of the 25 Day Look Hot - Drop The Fat Challenge:

• Over 12 Workouts Performed in 4 Weeks of Intense Boot Camp Training at Fitlorenzo Training Center
• 4 Extra Saturday Boot Camp workouts Nov 26, Dec 3, 10 and 17
• 3 Day Detox Plan to cleanse your body in a natural way with no pills, no drugs, nor shots.
• 25 Days of a meal plan for you to follow - no guess work required!!
• Print and Go Grocery shopping list!
• Healthy recipes and other nutritional tips.
• Extra Workouts to follow at home on off days! That way we'll insure you are doing your best!!
• Holiday Survival Guide e-book!

The chance to win:

First Prize (Valued at over $350.00!!):

·8 weeks of Strength & Conditioning Boot Camp access

·$100.00 Prize Money you can use for your holiday shopping! 

·FITLORENZO t-shirt!

 

Second Prize (Valued at over $180.00!!):

·3 one-on-one personal training sessions with me!!

·A Body Spray Tan service provided by The Nail Nook so you can show off the new you!

 Program Starts Saturday November 26 and ends on December 20, 2011! So hurry and reserve your spot as space is limited.

Program cost is only $129.00 

It's easy to enter the program. Just send us an e-mail to info@fitlorenzo.com or call 941-729-5217 to get started. 

All training will be held at Fitlorenzo Training Center. 

Boot Camp hours for the challenge are:

Monday - Wednesday - Friday at 6am

Tuesday - Thursday at 6am Coed Group

Monday- Wednesday-Friday at 9:30am

Monday - Wednesday - Friday at 5:30pm

Saturday's at 8:30am Coed Group

*Before November 26 start day, you will need to come in for us to take your measurements, weight and body fat percentage. 
Instructions will also be given to you in person and by e-mail. 


Don't Wait!! Get Started Today!!

TRX® Client Exercise Workshop

TRX® Suspension Training Workshop

What: This is a Fitlorenzo client exclusive exercise workshop. You will learn how to use the TRX® and some of it's exercises. Especially in the ways we'll be incorporating some of these in our Boot Camps and Personal Training sessions.

It's a Free event for Fitlorenzo clients only, no guest allowed that day during the workshop time.  We have limited spots so you must R.S.V.P.

When: Saturday November 19, 2011

Where: Fitlorenzo Training Center

Time: 9:30am to 11am

Sign Up Today!!

Starting Fitlorenzo Training Center

Wow! So many thoughts running through my mind as I sit down to write this blog post today. Most of you who follow my blogs, newsletter and also on Facebook, know that the past month especially I've been in the starting stages of opening my training center.

The excitement and nervousness that comes with it makes up for many sleepless nights. For years I've "dreamed" of my own training center. I've worked up many different layouts I had envisioned with so many of my friends like my brother Thomas and Manolo - The Original n.W.o. 4 Life.... Anyways back to Fitlorenzo and it's beginning.

So after working, training and managing other fitness gyms, spas and training centers; the opportunity came up and Bang! right in front of my face. I mean I've been working on this vision for the past two years, but sometimes in life that is what happens; opportunities will show up in many different ways and it's up to you to decide is the one that will define me, make me better and in the process allow me to make others better as well.

I'll admit the process has not been easy and what lays ahead I doubt it'll be any easier. However its well worth it. Seeing the positive feedback from clients and visitors a like, bringing their energy and desire to better themselves is very encouraging.

But hard work is still hard work - and while training clients and taking care of other business things like purchasing, researching and other computer stuff, we've managed to work around for several weeks and started remodeling and conditioning the facility mostly on nights and weekends. This what it looked like the first day.

This is how it looked once we started adding some color.

This is when it finally started to take some good shape, it almost looks like we actually know what we are doing... hehe!

Some friends chipped in; some painted, some cleaned, some donated a few stuff and some tried to bring us pets... I'll leave it at that. And without the help of Eli, who has used all of her free time, days off, weekends and nights this wouldn't be possible.  

 

I got my brother and Anna working on the website, Facebook, Twitter and many things trying to get it all in order. 

I have a few projects, books, some workshops and some programming for myself and my clients that I had to put aside for a bit in order to put energy and focus on getting the Training Center up and running as soon as possible. Even my workout program have suffered some. But I know that in the end all of this work, sleepless nights, long hours, and everything involved in this process will be well worth it. A rewarding experience, not only for myself but also for those who'll take part at Fitlorenzo Training Center. 

 

I'll be posting a few more pictures and videos on the website, the blog and on our Facebook page. Feel free to visit us and become our friend at www.facebook.com/fitlorenzo