Your 2012 Expectations...

New Years resolutions are tough! I mean anyone can make a resolution, which seems to be the norm every time January rolls in. But sticking to your resolutions requires a bigger commitment.

Every year millions of people around the world make for the most part the same resolutions: make more money, lose weight and something else like quit smoking. But in the end it seems that most people find it hard to stick to their resolutions and fail.

There are reasons why people fail at reaching their goals.

1. You set unrealistic goals... Losing 40 pounds in two weeks is unreal. When you set real expectations its not hope, rather a commitment to do something. For example when you start a new job and they tell you that you are expected at 8am to clock in, you are there at 8am. If not then you are fired; you can't blame the economy rather you didn't do your job. Same thing happens with your fitness goals, YOU ARE IN CONTROL OF THEM... When you set real expectations it becomes easier over the course of the days, weeks and months to stick with it and become more motivated as you progress and see good results.

2. Write down your goals. Fitness, financial, relationship, everything... it's like mapping out life for the next 12 months. Your goals are not unclear anymore. "I wanna lose weight"... is not a goal. "I will drop 10 pounds by the end of February"... Now that's a clear goal. Its a very healthy exercise, but it also helps keep you accountable as if you are writing a contract to yourself. Nothing more empowering than that to help you follow through.

3. Find the "WHY" factor. I ask all my clients "WHY" are you here? "WHY" are we doing this? Understanding "WHY" you are here, "WHY" you wish to accomplish so and so goals will help keep things in perspective especially when the time comes that you start feeling a bit out of it, start slacking or feel unmotivated. You are reminded of your WHY and suddenly you get back on track and won't need to wait till next year to make new resolutions.

4. You lack support. Having a group of people who understands and supports you is crucial towards achieving your goals. There are times when you just don't want to, we are tired, fatigued, life keeps beating you down... Your support group will lift you right up and won't let you quit. This could be your family, friends, coworker, fitness buddy, you name it.

At FITLORENZO training center we create a friendly atmosphere for training and staying on track. From friends, to workout partners to your coach, everyone works together in order to accomplish the goal. 

5. You lack a plan, and so you are unprepared. Sure you have an idea of what you may want but have no clue how to get it done. Few people just exercise to just exercise. Most people especially this time of year are in it for bigger reasons - it may be to improve health, overall fitness levels, to improve performance, have a body they can show off, feel better, confident, sexy, whatever.

But a solid plan that is in line with your goals the better the chances your will reach your goals faster.

Make your plan real and simple. For example:

Goal: Lose 15 pounds in 90 days.
Action Plan: 
Step 1: Stop drinking soda today.
Step 2: I will sleep at least 7 hours each night.
Step 3: Eat more fruits and veggies over the course of the next few weeks
Step 4: I will make sure to get 3 to 4 good workouts in every week.

Step 5: I am going to hire a personal trainer to help me get started on my goals and help me map out my plan for the year.

This is an example of how you can incorporate an action plan geared towards your goals. For every person it may look different and of course nobody is perfect, maybe you hit and miss on a few days. But by incorporating these guidelines into your lifestyle you will be eating and training much better, and thus you will improve the chances of reaching your goals and sticking to them. If you follow them I know you will be on your way to your best body in 2012!!!

At FITLORENZO we are all about helping you getting your best body in 2012! We have plenty of cool stuff about to happen in the course of the next few months. We are looking forward to having a great year and want you to be a part of it.

Call us TODAY 941-729-5217 and find out what FITLORENZO can do for you.

Results For The Holiday Fat Loss Challenge!

The results are in for our 3rd annual Holiday Fat Loss Challenge.

This was a 25 day challenge in which participants were given a day by day meal plan and joined our fitness boot camps and /or personal training programs; some participants followed an at home training program that given to them.

We had many success stories and I'm very proud to be part of this group who took serious the challenge of losing weight and improving their lives, especially during the holiday season when it can be a very difficult task. The overall result self-betterment and nothing can beat that!

That being said we do have an overall winner and second place... The results!!!

Drum roll please!!!!



First Place: Jen Kellman
Lost 12 pounds and 1.8% body fat



For winning she gets 2 months of fitness boot camp access, a Fitlorenzo t-shirt and a $100 bill!!!!




Second Place: Michelle George

Lost 9.2 pounds and 1.9% body fat



Second place prize is 3 one-on-one personal training sessions and a body spray tan provide by The Nail Nook in Palmetto, Fl.





Very soon I'll be sharing some of their stories and the journey during the last 3 weeks.

We had some other participants who had some great success also. Even though they didn't win the challenge they definitely are better and looking great.

Among a few of them are Lisa Coleman and Scott Kellman who both lost 8.4 pounds, while Heather Kennedy lost 7 pounds.

You can be the next person to lose 5, 8, 10 or more pounds in a very short time. Think about it: What are you waiting for?

January 2012 is just a few days away!! If you want to be successful like the people above you need one thing: TO TAKE ACTION!!

Taking massive action is about choice. You have the option to do something great or nothing at all.

Success then will be determined by how focused you are on your goals. It's about the little things you are doing NOW, TODAY. There's no better advice I could give you to make you realize the truth behind those words.

If your goals... ahem, aheam - I mean if your expectations are to get fit, lose weight, build muscle and become the best of you in 2012, then contact me at FITLORENZO Training Center and together will workout towards making this happen. 

Dedicated to your success!

Do you kick ass... or just kind of want to?

33 days left in 2011. Looking back would you consider yourself successful? Did you dropped the fat? Lose the weight? Got in shape? Conquered your fears and became better, fitter, leaner? Have you reached your goals?....

You probably worked very hard and intensive to reach your goals in the first half of the year and proudly you accomplished them. But somewhere in between, you lost it and find yourself half way back where you started, if not more.

It can happen even to the best of us, no doubt.

But this is the thing, out of every 10 people that I know 2 are still standing strong, have never looked back and they leading the pack. 4 started off on the right path and somehow regressed a few steps (if lucky)... 4 never started.

There is something wrong with that picture, and if you don't do something about it NOW, FAST... down the road in 2012 you will find yourself in the spot you are today.

Whatever it is that is holding you back, you must figure out. Many people talk about getting fit, being healthy, dropping fat, going to a wedding a reunion, vacations, etc... all of which they seem to be using to psych themselves up into training mode. But with all the talk about the importance of wanting it, the clear question is: How serious are you?

I mean do you really want this, or do you kind of want this... There's a huge difference between one and the other.

When you kind of want it you will speak about potential goals, you will day dream with a better physique and wish you could be like the others who look awesome and always appear to be in a much more advance level than you, you will call the trainer, nutritionist, shop around for gyms, make a lot of noise... But then you back off and and blame it on obstacles, life challenges, being to busy, its to tough, this makes me sweat, and so many other things as to why you can't or won't. In the end it becomes a matter of too much talk and nothing to show for.

And if by any means you do take some sort of action it always ends up being a half ass effort on your part...  which ultimately gets you out of the race.

On the other hand when you really want it NOTHING in this world will stop you. No matter how long it takes or how hard it may be. NOTHING will stop you from getting there. Desire and passion will make the difference.

The people who are most successful in life, business, relationships, sports and in the gym... not necessarily have the best talent or where born into greatness. Simply put the most successful work their ass off day in and day out. Nothing derails them for their ultimate goal.

Just like the rest the successful ones have problems, obstacles, challenges of all sorts. Many suffer from broken relationships, scars from their past, financial problems, many are parents, husbands, wives, students, business people, athletes, soldiers... you name it.

When things go well they use it as energy to focus better, when things go down and are shitty they use it as fuel to continue pushing forward. The successful ones, those who really want it make a strong connection between their fitness level and athleticism to life, they always want to achieve greatness in all fields of life.

Listen no matter what you are going through, it affects you in your own personal way. However we all go through many challenges and have experienced many failures in life. I could write a book of all my failures.. Truth is I have no one to blame but myself. But I'm still standing, and this year besides many ups and downs I'm still here, haven't quit, I'm more determined than ever to be stronger and better for myself and those around me.

Looking forward if I want to be a better husband, a better person, a better coach, a business man, an improved athlete; then I must bring my A game all the time. If I slack in my dedication or abandon my training quest, then I'll drop the ball across the board and fall short in many aspects of my life.

I can tell with many of my clients after a very tough workout, their shirt drained in sweat, body fatigued barely able to move but are proud that they made it through. In the end they become more productive in their lives, business, relationships... its that connection that the successful one's have.


Putting the effort to improve your training and performance will make you a better person.

So listen if you "kind of want it"... stay home and realize there's no time for half assing your workouts and the things in your life. Take the time to rethink everything and the direction your headed. 

Now if your goal is to improve life, performance, fat loss; and you "really want it" then make no mistake... every rep, every set, every second, every inch of sweat counts.

Think about this next time your considering to skip or half ass your workout and nutrition habits. Keep your focus and I bet you'll finish the next 33 days strong, start 2012 on top and remain there, because you understand the importance and value this will have in your life.

Dedicated to your success!!

- ed